Trust Award Blog

Importance of a Trust Seal on Your eCommerce Website

Since we’re in the thick of the hectic Holiday season, e-commerce sites have been bustling with activity. In fact, according to IBM, this past “Cyber Week” (Thanksgiving to Cyber Monday) was a record-setting year for online shopping with “overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013.”

While that’s welcoming news for e-commerce site owners, there have also been the numerous reports of stores – both online and offline – getting hacked. This becomes a problem, because as Jeremy Smith perfectly states, “In ecommerce, everything hinges on trust.” He also adds that, “If they don’t trust you, they won’t buy from you.”

So, how can you earn the trust of visitors to your eCommerce site? One way is to include a trust seal.

What is a Trust Seal?

You’ve most likely noticed some sort of seal, badge, logo or icon proudly displayed on an e-commerce site. Here’s a clean definition from Marie on Crazy Egg:

“A trust seal verifies to visitors that a website is legitimate. Data is collected by the third-party trust seal company that confirms that the business is authentic.”

Typically, these seals are associated with secure sockets layer, or SSL for short. This simply means that your site has been verified and that there is a secure transmission for customers to safely enter their credit card information. Andy Hagans notes on MonetizePros that:

“There are two general types of SSLs: standard and extended validation (EV) SSL certificates. The differences are pretty minor; EV certificates require a bit more administrative effort to check out some additional information about the domains, so they will cost a bit more.”

Why Trust Seals Are Important

There have been numerous studies on the impact of trust seals – Moz mentions that two companies, Cheskin Research and Studio Archetype/Sapient, were conducting e-commerce trust studies back in 1999. Overall, the general consensus has been that trust seals are indeed important for e-commerce sites.

According to research conducted by independent research firm TNS in April 2005 (via Comodo Group, Inc.), a majority of online shoppers are aware what a seal is meant to represent – only one in five did not. Furthermore, 88% of American online shoppers stated that trust seals were important for sites.In fact, 79% of shoppers expected to see some sort of seal on a sites’ home page.



TRUST AWARD TELLS PEOPLE WHO THEY CAN TRUST Customers all over the internet look for the TrustAward, helping them know which companies / businesses they can safely use.

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